YASO is a next-generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce.
Our tech-enabled solution provides market entry and brand acceleration options for emerging category-leaders who otherwise would find the complexity of China prohibitively challenging. With decades of combined market entry experience, we’ve witnessed first hand how China – the world’s largest ecommerce space, worth more than the next 9 markets combined – has become more and more difficult to crack. From increased competition, to a shifting regulatory landscape, to evolving consumer demands, even many of the biggest and best brands find themselves boxed out of the opportunity.
This is where YASO comes in. We provide everything – from store setup and operations, to logistics and payments, to brand-building and partnerships – that a brand needs to succeed in this all-important of markets. Our unique and insights-driven full stack solution identifies strong consumer-potential and invests in deep partnerships.
With offices in London and Shanghai, YASO’s founding team is made up of serial entrepreneurs responsible for over 120 successful brand launches into China and multi-million dollar startup exits.
